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Wednesday, April 30, 2008


Caps are the new Butts!

They recycle plastic bottle caps in Japan, why can’t we do it here? This is a question I’ve been asking myself and the world. An answer came from an unlikely place. The makers of Aveda hair care have announced they will accept used caps at their salons, and the caps will be melted down and made into new caps.

Caps are the new Butts! Plastic bottle caps are quickly eclipsing cigarette butts as the number one item found on the world’s beaches. In New Jersey, Surfrider Foundation volunteers Dave Storch, Derek Riddle, & Joe Mairo saved all the caps found on recent beach sweeps run by Clean Ocean Action. Clean Ocean Action volunteers saved all the caps from their Sandy Hook sweeps, (the mother load) and in total over 4000 caps were collected in just 3 hours. Aveda parent company Estee Lauder has arranged to pick up the caps and have them recycled with the ones collected by their salons.


Clean Ocean Action's Anna Will and 4000 + bottle caps collected in NJ in 3 hours.


7 Comments:
Blogger Jim Moriarty said...

your title says it all... caps ARE the new butts. kudos for posting this and double kudos to Aveda for their policy.

9:19 PM  
Anonymous Rashie said...

WOW - never even thought about these !! Thanks for enlightening us all and thanks Aveda. :-)

9:40 AM  
Blogger Miss Persistent(For Real) said...

i am starting a collection myself can't wait to see what happens!

3:00 PM  
Blogger Pippi Tails said...

Thanks for doing this great work, I will also be willing to make a donation or take some of the bottle caps and to make into new pieces of art. www.pippitails.com

8:49 AM  
Blogger LuxArgentum said...

Funny how one (or many in this case) person's trash is another person's treasure. I'm looking for several hundred caps to complete an art project.

8:05 PM  
Anonymous Surfer Girl said...

Looks like I've got the inspiration, and medium, for my next art project!

12:47 PM  
Blogger Jim Forde said...

My advisory (home room class) is sending cases of caps to aveda also!

We also reached out to our governor and mayor to reduce plastic bag use.

Great job!

See our blog.

http://pollutionposse.blogspot.com

Jim Forde :-)

7:42 AM  

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