project BLUE Rolls Out "All I Want for Christmas is a Clean Ocean"


Laguna Beach, CA - Just in time for the holidays, project BLUE is rolling
out a new "All I Want for Christmas is a Clean Ocean" feature on its
website. This feature allows visitors to send an e-card to friends and
loved ones to let them know what tops their holiday wish.

"project BLUE products make great gifts with a message," says founder Vipe
Desai. "Consumers have an opportunity to shop responsibly while supporting
something that gives back to our oceans."

Hands down the hottest brand collection of the year, project BLUE features
signature apparel accessory items by such brands as Reef, Billabong, Nixon,
O'Neill, DAKINE and Electric. Each project BLUE product not only features
exclusive colors and designs, $2 from every item goes back to support the
Surfrider Foundation and their efforts to protect and preserve our world's
oceans, waves and beaches.

During the month of December, shoppers can go directly to the project BLUE
website and select which items they would like, then send a customized
e-card to their friends and family.

To send your "All I Want for Christmas is a Clean Ocean" e-card, simply go
to www.betruetoblue.com